The '60s was the decade of love and counterculture! Out went the social norms of the previous half a decade, and in came a new world of flamboyant clothing and the relaxation of social taboos. One of the most defining moments of the '60s was Beatlemania. The Beatles not only influenced music; they influenced society as well. They wore suits on stage and still bowed after each performance.
In the 1960s, everyone started to buy perfumes, colognes and fragrances, and it truly was the 'Golden Days' for drugstore scents. A lot of them became instant classics and are even today cultural icons. These perfumes relied on television and print advertising plus word of mouth for their sales because there was not a lot of shelf space in drugstores. There was more money spent on television advertisements for Wind Song, Charlie, Enjoli and Babe than on advertisements for Shalimar, Chanel No. 22 and Robert Piguet Fracas. All of the drugstore brands - Bonne Bell, Houbigant, Prince Matchabelli, Dana, Max Factor, Coty and Jovan produced at least one classic; Coty produced more than ten. Even Charles of the Ritz who launched way fewer scents than other brands had a varied line from Charles of the Ritz to Jean Nate to Enjoli to Forever Krystle. As a matter of fact, Jean Nate is the most famous American drugstore fragrance ever. These drugstore perfumes were beautifully constructed and made available to a wide market.
All scents were seen as unisex until the 1960s, when the beauty industry started promoting fragrances for one sex or the other. Until then, women and men simply wore scents they liked. It was during the 1960s that hippies snubbed mainstream fragrances and musk, patchouli and sandalwood were the hot scents. Essential oils were the new rage and due to this, musk had a special place in the classic drugstore lineup. Bonne Bell Skin Musk, Jovan Musk, Coty Wild Musk and Alyssa Ashley Musk were simple you, but better scents that fit the hippies and flower children. Young people no longer wanted the sophisticated fragrances worn by their parents; they wanted ones rooted in oriental cultur
The 1960's will be remembered for its defining styles and revolutionary ideas. There were hippies, rockers and mods. The mod culture started in London and worked its way around to America and boasted bright bold colors often in geometric designs and was the cult of the super cool in the 1960s. Mod clothes leaned toward ultra-short and sleeveless - miniskirts, jumpers, shifts, patent rain trenches and patent leather go-go boots. Check out packaging of fragrances from the 1960s, many had funky, bright packaging.
Did you know there were 77 new fragrances launched in the 1960s? 46 for women, and 31 for men.
What's your 1960s perfumes worth in 2021? Here are some recently sold items with prices.
|ROLEX PERFUME BOTTLE 1960s…||08/2021||$ 820.33|
|1960s ORIGINAL Givenchy L INTERDIT Real||07/2021||$ 744.16|
|Priceless Rare CHANEL No5 1960s 7cc||06/2021||$ 483.75|
|1960s Jean Desprez BAL A VERSAILLES Real||07/2021||$ 404.31|
|PORCELAIN TRINKET ORMOLU BRASS 4 PERFUME||06/2021||$ 345.71|
|See all sold items on eBay for more prices||09/2021||-.--|