In 1949, the subsidiary of company Chronotechna Šternberk was established in Nové Mesto nad Metují, specializing in the production of personal watches (wristwatches and pocket watches). The first prototype watches were made in 1954 and were marked 'Spartak', the 'PRIM' brand was registered in 1956, the serial production started in 1957, thus Czechoslovakia has become one of only twelve countries in the world capable of producing wrist watches. It was the only manufacturer of watches in Czechoslovakia, reaching about half a million watches produced annually just before the Velvet Revolution.
In 1989, the Chronotechna National Enterprise was privatized. After the Velvet Revolution, however, changes took place and the brand image began to deteriorate. Manufacturing at the plant in Nové Mesto nad Metují was forced to end in 1994 and only the assembly of movements from stocked parts continued until, finally, the once famous brand PRIM was forgotten on the Czech market. The individual Chronotechna (Elton) facilities, which had failed to deal with inefficient socialist production and distribution, were pillaged and eventually went bankrupt. Production of Chronotechna’s own clock movements was thus terminated in the mid-1990s for economic and technical reasons, and PRIM watches had to use foreign movements.
In 2001, thanks to MPM-Quality, who bought the brand and all associated rights to PRIM from Chronotechna, the brand returned not only to the Czech market, but also to the EU, the USA and Asia.
What's your Prim watches worth in 2022? Here are some recently sold items with prices.
|Prim Orlik 38 Cal 95 Czech Military||12/2021||$1900|
|2x PRIM Sport 1 Mechanical 17 Jewels||11/2021||$540|
|PRIM Diplomat Dress Mechanical Watch||11/2021||$349|
|PRIM Sport 1 Mechanical 17 Jewels Watch||11/2021||$349|
|Prim Sport Black Dial Czechoslovakia||01/2022||$330|
|See all sold items on eBay for more prices||01/2022||-.--|