From the mid 1970's up to the mid 1980's, Atari was the recognized leader in all area's of video home consoles. Starting out and establishing the Video Arcade industry, Atari set the stage for the $10 billion industry with the release of the Atari PONG console.
The idea for a home console version was conceived in 1973 and a prototype was designed by Al Alcorn, Bob Brown and Harold Lee during 1975. The project was named Darlene after a female co-worker at Atari. The first prototype was demonstrated at the Consumer Electronics Show in the summer of 1975. The buyers from the major retail outlets showed little interest, believing that the public was not sufficiently interested in video games for the home. However, soon after the show Atari contacted Tom Quinn, the sporting goods buyer for Sears, Roebuck and Company. Quinn was familiar with the PONG game found in arcades and bars, and decided to take a chance on the new console.
He met with Nolan Bushnell and asked how many units Atari could produce in time for the Christmas holiday season. Bushnell reckoned that they could produce 75,000, but Quinn wanted double that number of units and offered to pay to boost production to that level. In return, Sears would become the exclusive retailer of PONG under the Sears Tele-Games label.
Christmas 1975 turned out to be the most successful period for sales of Sears and Atari PONG home consoles, with customers lined up outside Sears stores waiting for new shipments of the game to arrive. The first consoles retailed at $100, the equivalent of around $500 at today's prices (2021).
The best way to compete against pong console clones was to create better products, leading Atari to produce sequels in the years following the original's release:
The sequels feature similar graphics, but include new gameplay elements; for example, Pong Doubles allows four players to compete in pairs, while Quadrapong has them compete against each other in a four-way field.
Atari sold a total of 38,000 coin-operated PONG arcade games, although taking into account the large number of clones, it is estimated that over 100,000 units were sold, making it the most popular arcade game ever.
What's your Atari Pong console worth in 2021? Here are some recently sold items with prices.
|ATARI PONG C 100 GAME CONSOLE AC POWER||07/2021||$ 290.14|
|ATARI PONG C 100 GAME CONSOLE AC POWER||09/2021||$ 290.14|
|Atari Ultra Pong Doubles Video Game||08/2021||$ 197.32|
|Atari Ultra Pong Doubles Video Game||09/2021||$ 194.28|
|Atari Ultra Pong Doubles In Original Box||07/2021||$ 179.92|
|See all sold items on eBay for more prices||10/2021||-.--|